If you are looking for where to shop in central Madrid, one route combines fashion, independent shops, food and some of the city's best-known cultural landmarks: the walk between the Barrio de las Letras and Gran Vía.
It is also an area with a particularly strong connection to Rivera. Here you will find two of our Madrid stores: Rivera Letras, at Plaza del Ángel 4, and Rivera Gran Vía, at Calle Clavel 4.
Here is a route for enjoying Madrid at an unhurried pace, alternating shopping with culture and a few places to stop for food.
Shopping in the Barrio de las Letras
The Barrio de las Letras lies in the heart of Madrid, between Sol-Gran Vía and the Paseo del Arte. Its streets are associated with writers such as Cervantes, Lope de Vega, Quevedo and Góngora, and today combine history, restaurants, galleries and shops.
It is a good area to explore on foot, discovering less predictable shops while staying close to some of the centre's major cultural landmarks.
Rivera Letras: fashion at Plaza del Ángel
Plaza del Ángel 4 is home to Rivera Letras, one of our women's and men's fashion stores in Madrid.
Here you can discover Rivera collections, with particular attention to pattern cutting, fit, fabrics and finishes, alongside a selection of brands that complement our own range.
Whether you are putting together a look for work, travel or an event, or simply want to refresh a few pieces in your wardrobe, you can explore our women's and men's collections, footwear and accessories. And if you plan to spend the day walking around Madrid, you can also discover our Premiata selection.
Where to eat near the Barrio de las Letras
A day of shopping in Madrid also deserves a good place to stop.
Casa Labra, on Calle Tetuán, is one of the classic addresses in the city centre for anyone looking for a traditional tavern.
Also very close to the Barrio de las Letras is Lhardy, on Carrera de San Jerónimo, one of Madrid's historic dining establishments.
Both are options for combining your shopping route with a recognisable part of Madrid's food culture.
What to see in the Barrio de las Letras
The appeal of this area goes far beyond its shops.
One particularly interesting visit is the Lope de Vega House Museum on Calle Cervantes. The museum offers an insight into the literary Madrid of the Spanish Golden Age from the house where the writer lived.
From there you can continue towards Paseo del Prado. The Prado Museum, Thyssen-Bornemisza Museum and Reina Sofía Museum are all located nearby.
Another option is to visit the Royal Botanical Garden, next to Paseo del Prado, and take a break among its plant collections before continuing the route.
If you would rather finish this part of the walk with views across Madrid, head to the Círculo de Bellas Artes and its rooftop terrace.
Distinctive shops in central Madrid
One of the advantages of exploring Las Letras on foot is being able to alternate fashion with small shops, interiors, galleries and specialist retailers.
On Calle Cervantes you will find Real Fábrica, a shop dedicated to products, objects and flavours connected with different Spanish traditions.
The advice is simple: leave some free time in your route. Part of the appeal of the Barrio de las Letras is precisely in stepping away from the main streets and discovering its shops as you walk.
Shopping around Gran Vía and Chueca
From the Barrio de las Letras you can continue on foot towards Sol and Gran Vía.
Gran Vía is one of the main shopping streets in central Madrid, bringing together fashion, restaurants, theatres, hotels and some of the city's most recognisable buildings. The route also makes it easy to reach Chueca and the streets connecting the two areas.
Rivera Gran Vía: our store on Calle Clavel
Just a few metres from Gran Vía you will find Rivera Gran Vía, at C/ Clavel 4.
The store brings together women's and men's collections and is a place to discover Rivera's latest arrivals and our multi-brand selection in the heart of Madrid.
Jackets, trousers, shirts, knitwear, dresses, footwear and accessories come together in a range designed to build complete looks that are easy to adapt to different moments of the day.
If you prefer to plan your visit in advance, you can browse our women's, men's and Premiata collections online.
Where to take a break near Gran Vía
This part of the route also has several addresses that remain part of everyday life in the city centre.
On Gran Vía is Museo Chicote, a historic Madrid cocktail bar. Nearby you will also find Celicioso, at Hortaleza 3, and La Tita Rivera, at Pérez Galdós 4.
They offer different options for taking a break before or after continuing around the shops of Gran Vía and Chueca.
A Madrid shopping route to explore on foot
The route between the Barrio de las Letras, Sol, Gran Vía and Chueca works particularly well on foot. It lets you combine very different shopping areas and add culture, food or a terrace depending on how much time you have.
If you would like to include Rivera in your shopping day in Madrid, you can visit:
Rivera Letras
Plaza del Ángel, 4 — Madrid
Rivera Gran Vía
C/ Clavel, 4 — Madrid
Check our Rivera Stores page before your visit for opening hours and the latest practical information.
Frequently asked questions about shopping in central Madrid
Where can I go shopping in central Madrid?
Gran Vía is one of Madrid's main shopping streets. For a different experience, combine it with the Barrio de las Letras, where you will find shops, restaurants, galleries and cultural spaces.
Where are the Rivera stores in central Madrid?
Rivera has one store at Plaza del Ángel 4, in the Barrio de las Letras, and another at C/ Clavel 4, next to Gran Vía. Both carry women's and men's collections.
Can this shopping route be done on foot?
Yes. The Barrio de las Letras, Sol, Gran Vía and Chueca are close enough to plan a walking route through central Madrid, stopping wherever interests you most.
What can I combine with an afternoon of shopping in Madrid?
The area makes it easy to combine shopping with food and cultural visits. The Barrio de las Letras is close to Paseo del Arte, while Gran Vía also offers theatres, restaurants and entertainment.
Discover Rivera in Madrid
Whether you are visiting the city or simply want to spend a day exploring the centre, we look forward to welcoming you at Rivera Letras and Rivera Gran Vía.
You can also discover our collections online and check all our Rivera stores to find the one that best fits your route.