My Myths is an Italian brand specialising in trousers, founded in 2005 in Emilia-Romagna. Much of the brand's work focuses on the development of fabrics, washes and finishes, with a contemporary aesthetic and particular attention to fit.
Rivera currently carries an active selection of My Myths men's trousers. This guide explains what to look for when choosing them without relying on sold-out references from previous seasons.
What defines My Myths?
The brand dates its origins to 2005 in the Rubicon Valley and describes research into fabrics and washes as a central part of its identity. Its catalogue is built particularly around trousers and different interpretations of a refined casual aesthetic.
How to choose My Myths trousers
Before focusing on colour, check the cut, rise, fabric and length. Two pairs of trousers from the same brand can have very different proportions depending on the construction of each style.
The cut
Consider whether you want a straight, slimmer or more relaxed line. The volume of the leg affects the choice of footwear and how the trousers work with shirts, polos, jumpers or jackets.
The fabric
My Myths works with different fabrics and finishes. Always check the specific composition of each style, as feel, stretch and care requirements can vary between models.
The colour
Navy, grey, camel and other neutral shades are often easy to integrate into a men's wardrobe. Rivera's current selection includes several of these colours as well as different textures.
How to style My Myths trousers
For a casual look, combine them with a T-shirt, polo or knitwear and trainers. For a smart-casual approach, a shirt, fine jumper or jacket can add more structure. The result depends as much on the trousers as on the footwear and the proportions of the overall outfit.
My Myths for a relaxed office
In workplaces with a smart-casual dress code, certain styles can work as an alternative to more formal trousers. Always adapt the combination to the actual dress code of your workplace.
Which My Myths styles does Rivera currently carry?
Availability changes with the season and stock. Rivera currently carries several active My Myths styles, including plain and corduroy trousers in shades such as navy, grey, camel, stone and taupe.
Browse the My Myths collection to check the styles and sizes available at any given time.
Frequently asked questions about My Myths
Is My Myths an Italian brand?
Yes. The brand dates its origins to Emilia-Romagna, Italy, in 2005.
Does Rivera still sell My Myths?
Yes. Rivera currently carries an active selection of My Myths men's trousers.
Do all My Myths trousers have the same fit?
No. The cut, fabric and construction vary between styles. Check the product page and sizing information for each model before choosing.
Discover My Myths at Rivera
Explore the My Myths selection and compare each pair of trousers by cut, fabric, colour and styling possibilities.