An American dream in your closet with Blauer men's clothing.

Standing out for its ability to renew and treasure the tradition of American streetwear, the Blauer brand was born in Boston to provide technical clothing to the police, the navy and other armed forces. Today, its garments have been perfectly adapted for you, with a style ideal for independent and cosmopolitan men and women who, like you, seek good quality in their products and the possibility of innovating and being original compared to the rest.

The secret of Blauer clothing lies in its American origin and its Italian designs , made to measure so that you feel good about yourself and can be creative when dressing. Their creative direction knows perfectly how to make you stand out from the crowd due to their close relationship with haute couture brands such as Versace, Moschino or Yves Saint Laurent. By choosing the Blauer brand, you will have quality garments in your wardrobe produced by a family business, a homely and casual atmosphere that you can reflect in your everyday style.

Discover Blauer brand products in Rivera

The true “American dream” is the quality with which the Blauer brand makes its clothes, taking care and studying every detail to the maximum to make a garment something unique and unrepeatable . The passion and care they put into the production of their garments is reflected in each of the collections, which you will want to have in your closet.


Blauer men's clothing, characterized by its military inspirations, offers you innovative products with history . Popularized, among many other factors, by the idea of ​​the union between the bomber jacket and the biker jacket, which were renewed and adapted by varying functional aspects and aesthetic details.

Some of the textile materials used in the products and which provide the quality that will surround you when you use them are:

● Taslan , a breathable textile fiber that waterproofs your clothes and gives them a “windproof” effect, perfect for fighting the cold.

● Leather , which faithfully represents the style of Blauer men's clothing. Always renewing itself and looking for new treatments, it gives a bold touch to each piece that will help you create memorable outfits.

● Feathers inside the jackets increase the comfort and warmth they provide, and lined with a combination of elements such as nylon and taslan in different colours.

With a unique style, Blauer takes you to America through elements characteristic of the area, such as leather jackets, which will take you directly to Route 66 and its hundreds of bikers. Join us on the journey and discover Blauer clothing for men.

Blauer clothing at your fingertips in Rivera

At Rivera, you can find selected Blauer products for men, which will quickly become an essential basic in your wardrobe, adding a bold touch and a lot of personality to your looks. Combined with our garments such as trousers or sweatshirts , Blauer clothing breaks neutrality and adds dynamism to the outfit, making it unique and different. You can be inspired by the combinations in our Lookbook to make your own and see which one would look good with a good American touch.

Although we currently produce our own 100% Spanish collections made in our exclusive workshops for the manufacture of our garments, we do not leave aside our history and where we come from, and for this reason we continue to distribute products from international and intercontinental brands that we admire for their values ​​and in which we trust for you.

You can buy Blauer clothing on our website and enjoy personalized advice from our team. We will help you create a wardrobe that flatters you and makes you feel comfortable at any time of the day. If you prefer, we are also available at Rivera stores. Visit us!